VIP Data

Definition: Comparing the CTRs of different variations of an email (e.g., different CTAs, different images, different body copy, different layouts) to determine which performs best.
Why it Matters: A/B testing is the scientific method for optimization. By testing different elements and measuring ...

Device Detection: When a click request comes in, the ESP can often detect the user agent string from the browser, which reveals information about the device and operating system used.
Timestamps: Each click event is recorded with a precise timestamp, enabling analysis by time and day.
Integration ...

Test different images or videos within the email.
Compare the performance of multiple CTAs within the same email.
Troubleshooting Low Performance:
If CTR is consistently low across the board, review your overall email strategy: Is your list healthy? Is your content providing genuine value? Are you ...

CTR metrics are the heartbeat of email engagement. While open rates get you into the inbox, clicks are the tangible proof that your message resonated and compelled action. By delving deep into the email data that reveals Unique CTR, CTOR, individual link clicks, device data, segment-specific ...

Understanding Retargeting and Its Evolution
Traditionally, "retargeting" (or "remarketing") has been most commonly associated with paid advertising. A user visits a website, leaves, and is then shown targeted ads for that website's products or services on other sites they visit. This is typically ...

Opened/Not Opened: The most basic behavioral signal. Crucial for re-engagement campaigns.
Time of Open: When the email was opened, providing insights into engagement patterns.
Device Used for Opening: Desktop vs. mobile, influencing content and landing page optimization.
Email Click-Through Data ...

Hard Bounces: Permanent delivery failures (invalid email address). Should be removed from the list.
Soft Bounces: Temporary delivery issues (inbox full, server down). Might indicate an issue or a less engaged inbox.
Mechanisms for Email Behavior Retargeting
The process relies on your ESP's ...

Re-Engagement Campaigns (Based on No Opens/Low Engagement)
Behavior Trigger: Subscriber hasn't opened any of your last X emails, or hasn't opened a specific important email (e.g., welcome series, major announcement).
Retargeting Email: Send a "We miss you!" email, offering a special incentive ...

Suggest next steps (e.g., sign up for a demo after downloading a guide).
Ask for feedback on the content.
Goal: Deepen engagement, establish expertise, move users down the funnel.
Data Used: Clicks on specific content links, download confirmations.
6. Upsell/Cross-Sell Post-Purchase (Based on ...

A tailored series that addresses common pain points for that industry, offers a case study, or invites them to a personalized demo.
Goal: Drive specific segments towards conversion by addressing their unique needs.
Data Used: Open/click data for specific segments, combined with CRM data ...