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White Hat SEO is a set of optimization techniques approved by search engines and designed to increase the position of a website on a search engine results page ( SERP ). Today we are going to explain everything that this technique encompasses and why it can be a great ally to boost your SEO ...

Google 's algorithm is the program that runs behind the search engine; while Google's algorithm updates are a set of changes and improvements that the Mountain View company implements with the aim of achieving more successful and satisfactory results for users. Below, we are going to present a list ...

Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products and services . This sales model allows customers to complete purchases without leaving social media apps. Thanks to this method, many shoppers are using social commerce not only to shop, but ...

Setting up a tracker domain in Pardot allows users to customize the URLs of assets used in Pardot campaigns, avoiding the use of the go.pardot.com domain.


When setting up your tracker domain, you can set a custom domain name, such as “go.marketinet.com,” instead of Pardot’s default URL (“go.pardot ...