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Similarly, connect your social accounts with Google My Business (GMB). Set up custom notifications every time a review comes in and sort reviews into custom priority inboxes. For example, set up alerts from negative reviews with one or two stars. Respond right away to reviewers from within Sprout to ...

Conducting a Facebook competitor analysis involves reporting on key brand growth and engagement metrics for your brand and its rivals. It also requires a closer look at your competitors’ posting habits, content formats and how their audience engages with their posts. Your team can use this social ...

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference.

When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses ...

Be confident in your content strategy by analyzing those variables we mentioned earlier.

And if you’re unsure where to start, try analyzing your competitors. A staggering 90% of brands say that social media data helps them keep up with competing social accounts.

You obviously shouldn’t copycat ...

Sentiment analysis: Sprout analyzes the sentiment behind brand mentions, helping you understand whether the conversations around your brand are positive, negative or neutral. This can provide valuable insights into customer satisfaction and potential issues.
Real-time alerts: Set up alerts to ...

Inbound message tagging is another way to get the most out of Sprout’s Smart Inbox and Case Management solution. An organized tagging strategy helps you create tailored inbox views, ensuring quicker responses and improving your ability to analyze customer interactions once the holiday rush is over ...

All of the above provide opportunities to both educate and entertain viewers. Given how much TikTok leans into the concept of “edutainment,” this strategy can be an effective way to get more TikTok views. If you find that a series gets traction, it makes sense to continue your momentum and make ...

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that.

The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse ...

Metrics without context can lead to missed insights and misguided strategies. That’s why social analysts also investigate the why—which is essential for brand monitoring.

Let’s say content hits a plateau and social engagement is down month-over-month.

Using a social media analytics tool like ...

Share of voice isn’t automatically calculated within Meta Business Suite, so you’ll need to use this formula to manually calculate it:

Share of voice = your brand metrics / total market metrics

This can be time consuming, so that’s why this metric is typically best tracked within a social media ...