VIP Data

Forms: Although they may seem superficial and uninteresting, web forms can have a significant impact on your marketing campaigns.

A web form is an effective way to collect and store information from your customers, subscribers and regular readers.

In other words, the registration form that you ...

We surveyed different departments at ActiveTrail: development, support, marketing, and sales, and asked them what the most common mistakes online marketers make are. Their answers will surprise you!

conseils emailing

What our development team director tells us
“Many of our customers send their ...

Are you experiencing the pangs of the blank page? It's completely normal, it happens to the most gifted among us!

It’s completely natural that from time to time you have no idea what to write about, especially if you need to come up with a new idea every day or week. Don’t panic, there is a ...

The newsletter is a powerful communication tool that allows you to create a close bond with your targets.

Of course, to achieve all its promises, your newsletter must live up to the expectations of your targets.

But do you know what they expect from you? Probably not. That’s why we wrote this ...

The ActiveTrail system offers its users multiple innovative options to save time and increase efficiency! Some companies find it more convenient to work with their own systems using an application programming interface (API), without resorting to the ActiveTrail user interface (UI). In addition ...

We promised you great news and here it is!
ActiveTrail launches a marketing automation system that will help you manage your marketing strategy intelligently, precisely and in a way that is most relevant to your customers.
If email marketing has worked well for you so far, from now on it will work ...

Do you have that annoying feeling that your emails tend to be repetitive?

Are you starting to get bored reading them? Then it’s high time to spice up your emails to liven things up!



Email Marketing is growing rapidly and the technological advancement in this field is not far behind which makes ...

One of the most important activities combining marketing and consulting, which is also used by companies to help their customers and potential customers get to know them better, is the webinar. Organizing a webinar consists of giving instructions about your system – or tool – and explaining its main ...

The Pre-Header is the set of magic words that appear next to your subject line in your inbox, and sometimes it even represents the text that will make your newsletter open. So let's see together how to use it optimally to improve your campaigns and ensure that, among all the emails your recipients ...

You may have noticed that the frequency of emails tends to increase at high speed when December arrives . We are not going to hide it because ActiveTrail is no exception to the rule since we, like other companies, take advantage of this month to offer our end-of-year promotions or other incentives ...