VIP Data

One of the most important factors in email marketing is efficiency . It would be impossible to send each of your subscribers an individual email . It would require too much time and resources. We know you are busy and have many other things to do.

This is where bulk email comes into play . You may ...

It's no secret: email marketing is one of the best ways to connect with your potential customers. All you need is a good strategy, know your target audience, be creative and use a powerful email marketing tool that covers all your needs.

There is no way to do email marketing on your own. You have ...

The time has come when many of us plan the strategies we are going to follow during this new year. We analyze, set objectives and think of concrete actions that will help us achieve them.

To help you with your strategy, at Benchmark we wanted to compile here the digital marketing trends that will ...

Now that we have understood the importance of email marketing in our digital strategy and how we can identify areas for improvement in our campaigns, it is time to address how we can solve these problems. To help you, here are five practical tips that will allow you to improve your email marketing ...

Did you know that only 5-8% of customers will convert on their first visit to your website ? That means you’re probably ignoring 92-95% of website visitors. This is where retargeting comes in.

Retargeting does exactly what it says on the tin – it allows you to retarget audiences you’ve already ...

In the competitive world of digital marketing, affiliate marketing has established itself as an effective strategy to generate online income for both merchants or brands and for the affiliates themselves .

This partnership benefits both parties, as the affiliate promotes the merchant's products or ...

The main problem facing ESPs today starts and ends with how each email is processed . For example, with Gmail and Yahoo!, both can treat emails that fail the authentication detection test the same way. Gmail and Yahoo! managers can simply choose to block the email altogether, which is a quick and ...

There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy ...

1. Set up domain verification
One of the most well-known types of spam is spoofed email. A spoofed email is an email message that has been altered or forged to impersonate the sender.

In a spoofed email, the sender information, including the “From” address, is manipulated to make it look as if the ...

Together, SPF, DKIM, and DMARC form an important trio in the fight against email fraud. They help ensure that legitimate emails are not wrongly flagged as spam or phishing attempts, which is crucial for email deliverability. When an email fails these authentication checks, it is more likely to be ...