VIP Data

Now you might know that in Google Analytics there is a dimension called referrer path, but it isn't necessarily useful. The full referrer path is something that's available in the browser a lot of the time, but it isn't something that is captured by default in Google Analytics. By capturing that ...

Utilize your mega menu to showcase your new category landing pages. This will not only allow you to direct a large proportion of link equity, but it will also secure the highest click-through rate amongst your visitors. Integrate your editorial strategy by creating engaging content with in-copy ...

For this, Moz comes with a powerful rank tracking solution. The tool I’m currently using is called SE Ranking, because I like how they save a cached snapshot of each monitored SERP every day. For branded search monitoring where I try and rank more than my own website for each query (more on that ...

But Google is just a robot and they base their assumptions on links: Who owns them and who links to whom? If your competitors are ranking on time.com and you aren’t, then Google will see your competitors more favorably and rank them higher in the SERP. Amanda reminds us that these gaps are ...

Pete Meyers — Rule Your Rivals: From Data to Action Always a crowd pleaser, Dr. Pete showed off a new Moz tool currently in Beta: True Competitor. True Competitor is a project Moz has been working on for the last few years, and this year it’s finally ready to take the stage! (You can request early ...

People Also Ask: questions leveraging phrases like “the best solution’” or “most advanced solution” indicate users transitioning from the consideration to the decision phase of the buyer’s journey. Customers want to confirm that they’re making the right decision, and are looking for hard proof ...

Find channels within your niche that have a few thousand subscribers, and sort through the content using the “Most Popular” option. Click on the video with the highest number of views and make note of the keywords used in the title, tags, and description. This can show you which keywords might ...

Conclusion: Use guestographics to organically improve your SEO on Google Backlinks are an important part of improving your SEO, but getting backlinks continues to be a challenging process. There’s a lot of work that goes into getting backlinks. Most sites are likely to refuse to link to you because ...

4. How far back the audit should go You may want to focus on content published up to a year ago, or you may want to go back as far as possible, but what does your client want? How much budget are they willing to allocate to this project? These are essential questions to ask before you do any audit ...

Common myths in website accessibility A graphic showing a green circle filled in 15% with black, and the text: Myth 1: Only a small percentage of the global population has a disability. This is the biggest myth out there, and it most likely stems from the invisibility of many disabilities ...