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Internet Marketing Strategy.. And now let's see how to increase sales Generally this should be the first goal of any entrepreneur or professional in the business world. Unfortunately, however, and I am sorry to have to give this bad news, traditional sales methods no longer work and for this reason ...

In short, I was not yet an entrepreneur and I just could not grasp the strength and effectiveness of this strategy applied to the Italian market (mainly made up of small and medium-sized businesses). Together with the other cornerstone of "modern" marketing, The Purple Cow by Seth Godin, to which I ...

Remember that it is used at the beginning of a process called a funnel that will then lead the user to perform the action you want. Don't know what funnel marketing is? Don't worry! You can learn more about the topic by reading our article dedicated to the topic. What-is-a-freebie-and-how-to-make ...

Essentially, it evaluates each post by giving it a score based on the user's preferences and the topic it's about and arranges them not in chronological order, but in decreasing order of interest. Obviously the intent is to keep the user as much as possible inside the social network so that between ...

This means working on your digital identity ( personal branding ), maintaining a “good” presence in the most important virtual places and squares on the web. Social media (LinkedIn first and foremost) and especially the blog: creating a website and web pages (contents) that are positioned on Google ...

How to Use Neuromarketing for Your Social Content: 5 Elements to Make It Irresistible Armando Giorgi In this video I talk to you about Neuromarketing and Social Media . We will see what Neuromarketing is and how to structure a social post to increase engagement , the ability to attract attention and ...

And this is even more true for the free courses that are constantly proposed to us online. When a Marketer proposes, in an online course, an incredible and miraculous method to become rich, this in the vast majority of cases is valid for himself or for people similar to him, that is, who are in an ...

I’ve noticed that often, marketers use their ad spend’s return on investment (ROI), also known as return on advertising spend (ROAS), as their KPI. It pops up over and over on industry blogs: If you can keep your ad spend low — with efficient targeting, say, or low CPMs — and your conversion rate ...

Why does it matter? The more prominently placed and enticing your links are, the higher your CTR is likely to be, and users are more likely to click when doing so provides them with some kind of value. CTR is a helpful metric for understanding which of your subscribers are seeking more information ...

This could be a one-off campaign or an ongoing engagement. The marketing team will likely have significant input into the creative direction and objectives of any influencer campaign. Many influencers only choose to work with brands that they support themselves and align with their values, but ...