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- Sat Dec 21, 2024 4:43 am
- Forum: VIP Data
- Topic: B2B Brand promise and this requires a coherent Value Proposition
- Replies: 0
- Views: 8
B2B Brand promise and this requires a coherent Value Proposition
Updating the meaning of the Brand for customers, employees and non-customers is an obvious starting point. How do they perceive the values and the value proposition? But above all, how do they feel about working with the Brand? Understanding how they feel about the Brand in relation to their ...