Segments can also be based on a customer’s transactional history with you. For example, you could band or segment customers based on their level and regularity of spending. This enables you to place customers into groups such as high value, low frequency or low value, high frequency.
This kind of segmentation allows croatia phone number you to make informed decisions around when to contact them and with what kind of offers. There are numerous ways you can segment your customers. You have to decide which are the most relevant and appropriate for your business. To learn more about customer segments and the journeys customers take with your business, check out our blog.
Remember, segments aren’t static – they are dynamic. They need to be periodically reviewed and updated. Each customer’s relationship with your business changes as their social, home, economic and other factors evolve. Your business needs to respond to this to ensure that your segments don’t become outdated and no longer deliver relevant and appropriate content to your customers or prospects.
Creating customer segments needs to begin with research – market and data research.