What makes a good vision statement?

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sumaiyakhatun27
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Joined: Mon Dec 23, 2024 5:31 am

What makes a good vision statement?

Post by sumaiyakhatun27 »

Bold and ambitious. Don’t shy away from setting audacious goals. Your vision statement should ignite excitement and spark imagination about the future. For example, Tesla’s vision statement is: “To be the world’s leading provider of sustainable energy solutions, creating a cleaner and brighter future for generations to come.”
Practical and achievable. While aiming high is essential, ensure your vision remains grounded in reality. Strive for a balance between ambition and practicality. For example, a local credit union’s mission statement is: “To become the most trusted and respected financial institution in the community, empowering individuals and families to achieve their financial goals.”
General and inclusive. Keep your vision statement broad enough to encompass your company’s overall aspirations. It should serve as an umbrella that incorporates your mission and specific objectives. For example, an educational non-profit’s vision statement is “To create a world where everyone has access to high-quality education and the opportunity to reach their full potential.”
Here are two examples:

A tech startup’s vision statement could be: “To revolutionize the way people interact with technology, china rcs data making digital accessibility a universal standard for communities worldwide.”
An eco-friendly apparel brand’s vision statement could be: “To lead the fashion industry towards sustainability, where eco-conscious apparel is not an option but the norm, inspiring a global movement towards environmental stewardship.”
Combining mission and vision statements:
Sometimes, companies choose to combine their mission and vision statements into one comprehensive statement. This clarifies both the “why” and the “where” of the organization, fostering a deeper understanding of its purpose and aspirations for internal and external audiences.
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