Understand the Differences Between Consumer and Customer!

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Are you aware of the differences between consumer and client? D'Gitais has put together some tips to put an end to your doubts once and for all. Understand the differences between consumer and client! Continue reading the article:

On September 15th, we celebrate Customer Day. One of the most anticipated dates for entrepreneurs.

Take advantage of this moment to boost your sales and attract new consumers to your business. The main e-commerce players are already moving online.

Before making any move, you need to understand your customer perfectly. In addition, it is worth understanding the differences between the consumer and your customer.

Check it out now!



Consumer
Differences Between Consumer and Customer

Unlike the customer, the consumer is characterized as the user who seeks price and speed in the purchasing process. Therefore, he does not establish ties with your business.


For example, the consumer (probably) will not subscribe to your newsletter, much less get involved in chile phone number example your marketing strategies. Their purchase is based solely on the offer.

Take a look at the main characteristics of the consumer: – Makes purchases driven by impulsiveness ; – Is always attracted by promotions and low prices; – Avoids ties with companies (rarely signs up for anything); – Rarely makes repeated purchases in the same place.










Customer
Differences Between Consumer and Customer

In return, your customer will buy from you many times, even if they have to pay a little more. In addition, they are extremely engaged with your social networks!


Therefore, the client shows total interest in your strategies and, most importantly, is very attentive to your actions. Whether they are good or bad, the client will always be watching.

Are you curious? Discover now what the fundamental characteristics of a customer are:

– Values ​​good service during your purchase;

– Shop repeatedly at your favorite stores;

– Provides constructive criticism in favor of the company’s growth;

– Constantly interacts with the company’s digital channels ;

How to benefit from the differences between customer and consumer?
A very important tip for changing the key to your business:


“Every consumer has the potential to become a customer!”

It’s up to you! Once you understand your consumer’s needs, you can simply use your creativity to develop pricing and lead capture strategies.

Just like the customer, which enables a series of strategies regarding product quality: use customer engagement and opinions to boost your business!