Most Internet users have at least heard of the various social networks from Facebook to Xing , even if they do not actively use them themselves. However, there is increasing confusion when it comes to the core of all these digital communication channels.
What are social media?
Social media are digital networks that serve to communicate, provide information and spread opinions among users on the Internet. In addition, social media can be used by companies to cultivate their image and increase their reach .
If you run a business or are a marketer, you should find nepal phone number data out which social networks are preferred by your target audience and focus your efforts on a few rather than half-heartedly trying to get involved on all fronts.
When choosing a particular social network, ask yourself:
Is it used regularly by my target group?
Will this help me achieve my business goals?
Does it match the desired image of my company?
Is the technical and time effort realistic?
What about legal certainty?
According to the DIM study mentioned above, the frequency of use provides clear indications of which social media should definitely be part of marketing and which can be neglected.
MUST : Facebook, YouTube, Twitter, Blogs, XING, LinkedIn
CAN: Google+, Instagram, Pinterest, WhatsApp, Vimeo, live chat, user and discussion forums, own communities, podcasts, Slideshare, wikis, Kununu
MAY: Tumblr, Flickr, Yelp, Snapchat, Social Bookmarkings