Lead generation

[Irfanabdulla1111]

This type of objective is to capture leads using the ads on this social network.

In delivery optimization, it will put you directly in “potential customers”, to show your ads to the largest number of potential customers at the lowest cost.

Conversions
Through this you can direct your potential audience to perform a certain action on your website or within your application.

You'll need to have either the Facebook pixel or an app event set up, depending on the website or app you want to promote.

This way, you can track conversions and create future remarketing actions for people who visited your landing page but did not convert.

Once you have chosen your objective, name your campaign as best as possible to help you identify it, so that you can easily distinguish it from other campaigns you run.

For example, you can always first put the campaign objective + the name of your promotion + country where you run the campaign + segmentation you use.

In the case of downloading an ebook about Instagram Ads, which you want people from Spain to download, both men and women, the campaign nomenclature could be, for example, the following:

LEAD-Ebook Instagram Ads-ES-h/m

3.- Create your ad set
The first thing you'll need to do is give your ad set a name, and then you'll define who will be able to see your ads and where.

Ad targeting
There are different ways to segment your audience, depending on the audience you are targeting with your ads.

In Facebook Ads, you can create a saved, custom, or similar audience to display your ads on Instagram.

Saved audiences are those you can manually segment based on audience interests.
This is a cold audience because they have never heard of your brand and, once created, you will be able to save them for future campaigns.

Custom audiences are people who already know your business and have interacted with it at some point.
You can create it by having the tracking pixel installed on your website and with which you can run remarketing campaigns .

Lookalike audiences are created by people who are likely to be interested in your business because they resemble a custom audience.
They look like your customer list, your website visitors, people who like your page or your Instagram profile.

Let's take a closer look at each of their audiences.

Public saved
It is the audience created from the interests, demographics and behavior of users.

You can target by location (and even zip code), gender and age, language, interests, and detailed targeting that provides you with demographic, interest, or behavior data.

The detailed targeting section is where you need to put the most focus to reach people who are actually likely to see and respond positively to your ads.

For example, if we are creating a campaign for a baby product, you would choose “new parents dutch cell phone number ” (0-12 months).

And also, you would put interests like “baby”.

You can also narrow down your audience by entering some data, such as interest in “twins”, assuming, for example, that your product is related, by putting it in another segmentation box, as seen in the image.

Instagram ads - Saved Public
In this way, we would be narrowing down the audience to better target our ads.

You can also exclude people who you don't want to see yo