How does it affect SEO and why is it important?

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Rina7RS
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How does it affect SEO and why is it important?

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Therefore, Google can keep its Knowledge Graph up to bahamas mobile database date and accurate in a variety of ways, including information you voluntarily provide.

Of course, if you run a website, you’ve probably already thought that there’s a fundamental problem with the Google Knowledge Graph.

Since Google provides users with answers directly on its results pages, they often don’t have to click on any links to find information, which means visits to your site due to branded searches will drop, along with your click-through rate.

The chart below shows the decline in CTR between 2014 two years after the launch of the Google Knowledge Graph in 2012 and 2016. In both the EUUK and US, the number of searches that did not result in a click increased by about 2% as people adapted to the benefits of the graph. Organic search CTR continued to decline over time.


This is obviously not good news for those who need clicks to get sales. After all, if there is no need to visit a website to learn when a company was founded, then users will no longer have the urge to click on any link on the company's website homepage, and therefore no direct sales will be generated.

Another impact of Google’s Knowledge Graph on SEO involves answering queries, where Google always looks at pre-existing knowledge in its graph before checking the open web, which narrows down traditional organic search opportunities. The impact is clear in the graph above, where organic CTR in the EUUK and US dropped by more than 3%.
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