When is the best time to send marketing emails?

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Email marketing acts as a bridge between your website and your social media platforms, creating a seamless experience for your audience across all channels. For example, you could use email marketing to promote a social media campaign or encourage subscribers to follow you on different platforms.

An example is a brand running a contest on Instagram, but laos telegram group promoting it through their email list. Not only does this drive more participation in the contest, but it also increases the number of followers of the brand on social media, making it one of the most versatile benefits of email marketing.

4. Upselling and cross-selling
For existing customers, one of the main benefits of email marketing is its ability to facilitate upselling and cross-selling. Once a customer has made a purchase, email marketing allows you to keep them updated on related products, services, or updates that might interest them.

For example, if someone buys a laptop from your store, you can use email marketing to offer them complementary products, such as a laptop case or software bundles. This targeted approach not only increases sales, but also improves the customer experience.