A simple guide to redirecting correctly and avoiding common problems
While it’s pretty simple to understand the importance of redirects, implementing them incorrectly can lead to issues related to SEO and user experience. On your own or your clients’ websites, you need to be aware of and work to prevent common issues that occur time and time again.
When redirecting one page to another, you need to make sure that the content of the new page closely matches the content of the old page; otherwise, this will most likely be handled as a soft 404.
If a user clicks a link to visit a page that sells red dresses, they vietnam mobile database want to browse those products. They don't want (or expect) to be redirected to a page that sells "jeans." For example, if the store no longer sells red dresses, you could redirect to the top-level Dresses category.
Avoid redirect chains and loops
Redirect chains and loops are two common problems that arise with redirects. In fact, this study on internal linking errors showed that 8.3% of sites have these problems.
Redirect Type
Quite simply, a redirect chain is when there are multiple redirects between the original URL and the final URL, and it usually happens as a result of a site migration.
Let's say your about page was once located at about-the-company (A) and then moved to about-us (B). You have now launched a new site and changed the URL of this page to about (C).
If A redirects to B, and then B redirects to C, you have created a redirect chain.