Is email a medium in danger?

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The idea that webmail (when accessed through a browser) will be extinct anytime soon is highly doubtful, but it is likely that it will be used less. A recent report by comScore showed that email use fell in almost all age groups under 55 from 2009 to 2010, with the 12-17 age group showing the biggest drop of 59%.

This means that the groups of people who make up the majority of Internet users and have more experience with email are moving away from the average. The report also noted that email use among older people has increased.

The report also went into detail about where people were spending the most time, where we can see that time spent on email has decreased, while time spent on social media has increased dramatically. People are spending more time on social media and less time on email, but the two are connected – they are two channels that focus on connecting and communicating.

Facebook founder Mark Zuckerberg predicted the death of email last africa direct whatsapp number fall when his social network's new messaging interface was unveiled. "We don't think that instant messaging is email," he said.

Facebook has simplified the way users communicate with the new email system, modeled after instant messages and chats. They can now do so via text, email or instant messages, and receive notifications from all of these avenues through a news feed.

Typically, users value consolidating multiple communication channels into one, and that's what Facebook's new messaging interface has attempted to do. And with more than 500 million users with accounts on the social network, email will no doubt be on the decline.

Many well-established organizations with their IT departments have their own email, while others, and more recently, prefer to have it in the cloud, taking advantage of Gmail. Now, will there be another shift, this time from the cloud to social networks?