Spammying emails? Improve delivery with these tools!

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Effective email marketing is a crucial aspect of any business' success. However, the dreaded spam folder is a major problem that often plagues marketing professionals.

When your meticulously crafted emails end up there, you lose out on leads and opportunities. Fortunately, these tools can help you improve email deliverability and reach customers.

Email ending up in Spam? Best Email Deliverability Tools
Want to learn more about how to use Email Marketing to grow YOUR business?


Why do emails end up in spam?
Every email marketer's worst nightmare is the infamous spam folder. It's the digital abyss where carefully crafted emails go to die. But why does this happen and what are the factors that cause emails to end up in the spam folder?

53.49% of emails sent are classified as spam.

The average email delivery rate is around 80%. This means that out of every 100 emails sent, only about 80 will actually reach the recipient's inbox.

The main reasons why emails are blocked are:

Spam filters (40%)

Invalid email addresses (19%)

Content violations (18%)

1. Bad shipping practices
One of the main reasons for email deliverability issues is poor sending practices. If you send a high volume of emails quickly or don't properly segment your email list , Internet Service Providers (ISPs) may flag your messages as spam.


2. Little commitment
ISPs monitor recipients' interaction with their email messages. If your emails are not opened or are deleted without being read, it is a sign that your messages are irrelevant, making them more likely to be filtered out as spam.


3. Inaccurate subscriber lists
Sending emails to outdated or purchased lists filled with inactive or unverified how to get south africa number for whatsapp addresses is a sure way to end up in the spam folder. ISPs favor senders with clean, opt-in lists .


4. Excessive use of spam keywords
Using trigger words like “free,” “guarantee,” or “urgent” in subject lines or content can trip spam filters. It’s crucial to maintain a balance and avoid being overly promotional.


5. Lack of authentication
Email authentication protocols such as SPF, DKIM, and DMARC are essential to verify your identity as a legitimate sender. Without them, your emails may be treated with suspicion.


6. Blacklist
If your IP address or domain appears on email blacklists due to spamming activities, ISPs will easily direct your emails to the spam folder.


7. Hidden unsubscribe links
Hiding or making it difficult for recipients to find the unsubscribe link violates email regulations and can result in your messages being flagged as spam. Recipients can even manually flag your email as spam if it's too difficult for them to unsubscribe.


8. Unoptimized HTML and Coding
Poorly formatted emails or emails with coding errors can trigger spam filters. Make sure your emails are well designed and mobile-friendly.


9. Considerations on attachments and links
Sending emails with large attachments or links to malicious websites can increase the chances of being flagged as spam.


The role of email delivery tools
In the quest for flawless email deliverability, marketers have a powerful ally in email deliverability tools. These tools ensure that your emails navigate the treacherous waters of spam filters and reach your recipients’ inboxes. Let’s take a look at their role and importance in email marketing.

Better inbox placement: The primary mission of email deliverability tools is to optimize your email campaigns for better inbox placement. They work to ensure that your emails are delivered to the right place instead of languishing in the spam folder. This, in turn, boosts the success of your email marketing by increasing visibility to your target audience.

Spam detection and prevention: Deliverability tools have advanced algorithms and databases that identify and mitigate potential spam triggers. They scan your messages for content, links, or attachments that may be spam and help you make necessary adjustments before you hit “send.”

List management and segmentation: Effective email delivery tools typically include list management and segmentation features. They help you maintain clean, well-segmented email lists, which is critical to ensuring your messages are delivered to an engaged and interested audience.

Authentication Protocols: Many email delivery tools make it easy to implement essential email authentication protocols, such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC). These protocols improve the legitimacy of your email in the eyes of ISPs.

Reporting and analytics: These tools provide valuable insights through reporting and analytics. They track key metrics such as open rates, click rates, bounce rates, and conversion rates. This data allows you to make data-driven decisions and fine-tune your email marketing strategy.

A/B Testing: Email deliverability tools often come with A/B testing capabilities, allowing you to experiment with different subject lines, content, and sending times. This feature helps you optimize your campaigns to improve engagement and, consequently, deliverability.