India: Email marketing to experience over 100% annual growth

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With millions of Indians having access to email and the number of these being rapidly increasing, email marketing has found in India a new habitat and ecosystem almost perfectly suited to it. So much so that some experts and analysts predict that over the next few years, its growth will be more than 100% annually.

Email marketing is one of the forms of direct marketing that uses email as a means of communication to spread information and commercial messages. Its potential is enormous, as it is still considered one of the fastest and most effective marketing "vehicles" and a great opportunity for companies.

Abhijit Saxena, CEO of Netcore, a mobile data and messaging service africa mobile customer care provider based in India, pointed out that 48 percent of the marketing budget of a medium-sized company is mainly spent on promotional and informational purposes, where the use of email and email marketing acquire an important value and prominence.

In this regard, data indicates that around 80 to 90 million Indians have access to messages via email, so according to Saxena himself, "E-mail marketing is probably one of the most effective ways to attract new customers, maintain contact with existing ones and minimize operating costs."

On the other hand, artificial intelligence will be the cornerstone of advanced personalization, analyzing large volumes of data to understand complex patterns of consumer behavior. These technologies will facilitate the creation of hyper-segmented messages and creatives, designed to resonate with specific audiences at key moments in their purchasing journey.

Predictive algorithms will make it possible to anticipate consumer needs, offering solutions or products before they actively seek them out, which will increase both conversion and brand loyalty. In addition, AI will also have a significant impact on content creation, generating personalized texts, images, and videos on a large scale and in record time. Tools such as AI-powered chatbots will improve interactions with consumers, offering immediate responses and personalized solutions, which will enrich the user experience.

As these technologies are integrated with advanced analytics systems, advertisers will be able to identify market opportunities with greater precision, exploring previously unreachable niches and optimizing their strategies at all levels of the conversion funnel.