What is Pinterest? The Ultimate Guide for Businesses

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You may use this social network to gather ideas on a topic that interests you, but you don't use the platform for your business as part of your marketing strategy. That's why today we want to explain in depth what Pinterest is.

Years ago we used it as a social network to collect boards about our tastes, whether they were about fashion topics, recipes or topics to write about.

However, it has now become a very valuable tool for companies.

Because it is not just for e-commerce, but any type of business can achieve great results.

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Learning how to use it for your marketing actions and integrating it into your social media marketing plan can help you reach potential future clients.

With over 250 million monthly active users worldwide, this network continues to grow quietly.

In order to use this platform professionally for your company and get the most out of it for your marketing strategies, you will need to know how to use Pinterest for business.

In this guide I have compiled all the aspects to take into account so that you can improve traffic to your blog, increase engagement and boost sales with your business account.

What is Pinterest?
Pinterest is a perfect platform for discovery and inspiration, where users can create virtual boards according to their interests.

On the contrary, it is not the typical social network in which users comment on each other's posts and interact by creating online conversations.

Each board collects pins (posts) with images, infographics or videos on specific topics selected by the user.

Hence the word Pinterest: Pin and Interest.

The creators wanted to digitalize the idea of ​​the cork board on the wall where we store items with a thumbtack.

On Pinterest, people look for inspiration and ideas about new products they want to buy.

Unlike other social networks like Facebook or Instagram, the idea is not to spread images or ideas to users, but to save content for later, which makes it a perfect marketing platform.

What is a pin?
A pin is any image, infographic, or video that users can share on Pinterest.

Each pin can be linked to the original source, where the traffic is derived.

Aside from the technical requirements, it is important that the pin is attractive and draws the attention of users.

For business Pinterest accounts, the link to the pin is almost more important than the image itself.

Here, companies face a multitude of competitors, so it is important to create a strategy email database lists australia so that users see your images and stop to save and share them.

One way to encourage your audience to save and share your pins is through promotional actions and contests.

Knowing which pins are liked more than others is relatively easy to identify through the repins that each image has had.

As with other social platforms, user engagement on Pinterest is what will determine which images perform best.

In this pin of 15 recipes for St. Patrick's Day you can see a pin icon just below on the right with a number.

This means that the image has been saved by users 317 tim