What are the most popular digital content distribution channels?

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The generation and selection of online content distribution channels are key to any content strategy.

Without dissemination, the content will never reach your public or audience.

Therefore, in this post, I am going to talk to you about what digital content distribution is and what it consists of, its importance in terms of improving branding and brand recognition by users and the organic positioning of a website.

Which digital content distribution channels are most in demand?
I will focus on the 4 digital content distribution channels that enjoy the greatest public favor:

Social networks
Brand Website Blog
Native advertising
Mobile applications
Before going into an analysis of these distribution channels one by one, let's establish a series of key concepts on the subject.

What is digital content distribution, what does it consist of and why is it so important?
Let's take a closer look at what it is, what it consists of, and why this technique is so important in an online content strategy.

What is digital content distribution?
By definition, digital content distribution is the method by which a brand seeks to reach both people who know it and people who don't, in order to offer them interesting and useful content.


If we refine this concept to orient it towards a digital content strategy, we can understand content distribution as the online marketing technique aimed at providing and making accessible to the target public or audience of a brand, important information about the brand, its products and services or other aspects of interest to them.

When users search the Internet for something specific, what we have to try to do through content is to capture their attention, provide them with value and achieve the objectives proposed in the proposed strategy (traffic capture, improvement of conversions, etc.).

Based on these information needs, we can classify the contents as follows:

Seasonal content
They are timely and related to current events, but they can quickly lose effectiveness or meaning.

The most typical example is news or content whose headlines mention specific information for a certain period of time, such as rankings of the best of the year in a certain location or those related to regulations.

Timeless, enduring, permanent or evergreen content
This is content whose information does not expire or barely does so over time.

That is to say, the information offered in this type of content is equally valid both when it was published and some time later.

The most common content would be informational content that deals with what a thing is, since it is email database lists canada generally always conceptualized or defined in a single way that does not vary over time.

A vehicle is a vehicle, even if the models, fuel, operation, etc. change.

Why is digital content distribution so important in a content marketing strategy?
The first thing we must keep in mind is that for the success of any content strategy and the improvement of the results obtained by the brand, it is essential:

Create content that generates value for users and attracts them.
Optimize content for search engines.
Disseminate or distribute digital content.