The number of comments , which is generally a deeper indicator of engagement than likes and indicates people's interest in interacting with the content.
At this point in the article you might be wondering what the difference is between metrics and KPIs. Don't worry: it's a difference that's not always easy to grasp in theory, but practice makes everything clearer.
To make a first difference right czech telephone numbers away, you just need to consider that the difference between KPIs and metrics lies in the way they are used within a strategy.
Metrics, on the other hand, are quantitative measurements used to monitor specific processes or operational activities . We can say that while KPIs have a strategic purpose, metrics have an operational purpose.
In fact, unlike KPIs, metrics do not necessarily reflect strategic objectives, but provide operational details (for more information, you may find it useful to read this article ).
And now that we have this difference clear, let's move on to the next step.
Select Right Tools for Analysis
There can be no Social Media Analytics without the selection of tools that can support the analysis process. In this case, there is only good news. In fact, given the importance of the topic, online we find a wide range of tools available, both free and paid.