6 steps to improve your Google Ads campaigns

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How to fine-tune your PPC approach and maximize results? Unleash the potential of your campaigns with the following steps.
Are you trying to increase the performance of your Google Ads campaign?
Whether it's rising CPCs, declining impressions, or declining conversions , algeria mobile database the following article will walk you through six key steps to diagnose problems and seize opportunities for improvement.

From tracking conversions and reviewing bid strategies to evaluating ad groups and search queries, these helpful tips will help you refine your approach to PPC to improve your results.

Make sure the settings are accurate
Are you wondering why your Google Ads campaign isn't working? Start by reviewing your conversion settings. Accurate and clear conversion tracking is essential for assessing the effectiveness of your advertising campaign.

Conversion tracking must be properly configured to capture basic actions such as purchases, form submissions, or any other goal you set.

Make sure you have existing conversion values ​​and can use them to signal the value of each conversion action to Google.

If your conversions are low, you can fix the problem by using the tracking code . Contact Google Support for help setting up your tag. Aligned metrics and accurate tracking are essential for improving campaign performance and getting accurate conversion and ROAS data .

Review your bidding strategy
If you have an unattainable goal, Google may have set your ad campaign to "Limited by bid strategy."

If your bid strategy is limited, you can upgrade it to a fully automated bid strategy. This can help you get more conversions at a similar CPA or higher conversion value at a similar ROAS.

What other limitations might arise? For example, we often see below-average bid limits for keywords. In this case, you need to increase your maximum CPC, or if you're using Smart Bidding, lower your target ROAS or increase your tCPA.

Pull search impression share
Search impression share is the percentage of the total number of impressions an ad receives compared to the total number it could receive.

If you have a campaign running that tends to spend, this is a metric to look at. A lower search impression share indicates missed opportunities for visibility. This could include, for example