How Instagram ranks content: Feed, Stories, Explore, Reels, Search

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In this article, we've written down everything we know about how Instagram's ranking algorithms work to help you maximize your engagement and visibility.
News in the world of Instagram
Instagram explains how ratings work in each section of its app: Stories, Explore, Reels, and Feed.

Why do we care?
If you want to maximize engagement and visibility on this platform, you need to understand how Instagram ranking works .

What's new?
Instagram has updated Ranking Explained, but most of the changes are fairly minimal. It's worth noting that:

The source and stories are divided into two separate sections.
Greater emphasis is placed on compliance with its recommendations and Community guidelines.
A new section called "Customize your feed and stories" has been added, with new tips on how to personalize stories and feeds.
He expanded his discussion on shadow banning.
Instagram now uses multiple algorithms
Instagram doesn't use just one algorithm to rank. Multiple algorithms, processes, and classifiers serve a specific purpose. They determine what users see on Instagram.

Instagram sorts content differently and in different parts of the app (e.g. Stories, Feed, Explore, Reels, and Search).

How Instagram Ranks the Feed
The Instagram Feed is a mix of content from accounts a use macedonia mobile database r follows, recommended ads, and content. Of course, there's also a mix of popular formats like images and videos. Instagram said it considers thousands of signals when evaluating feeds. What are these signals? They fall into three broad categories: user, post, and creator.

User signals:
Engagement – ​​shares, saves, comments, likes, and time spent interacting with the post.
Accounts that the user has recently followed.
Accounts that the user has recently liked. Or those that they have recently engaged with.
Format preference (e.g. Instagram will show more images if you work more with images than videos or other formats).
Interaction history with another account.
Recent posts and shared accounts that the user follows.
Posts from accounts that the user doesn't yet follow, but Instagram thinks they might be interested in.
As Instagram explained:
These are educated guesses about how likely you are as a user to interact with a post in various ways. There could be a dozen of them. The five interactions we focus on in Feed are how likely you are to spend time on a post before liking it, sharing it, commenting on it, or clicking on another profile picture.