Now imagine that we need to build a SWOT analysis for a brand that operates in the beauty sector thanks to the sale of Skincare products dedicated to women between 25 and 40 years old . For this example, we focus on a SWOT analysis dedicated to brand communication, leaving aside the product and business aspects. How could the SWOT analysis be built?
Here is an example of how it danish mobile number could be built based on internal and external analyses of the brand:
1. Strengths
Recognizable Visual Identity : The brand has a clear and distinguishable visual identity that is suitable for social platforms and increases brand recognition.
Consistency in publishing content : the brand publishes consistently and regularly on the communication channels where the target audience is present.
Community Management : The brand responds quickly to consumer comments and messages and creates content to answer community questions.
2. Weaknesses
Poor platform differentiation : Content is published across all relevant platforms, with no clear differentiation in style or platform.
Tone of voice not very distinctive : the tone of voice is not very distinctive, very formal and not in line with the language of the target audience.
Lack of content strategy: the publication is one-way and focuses almost exclusively on promotions and product features.