Email and SMS marketing aimed at hotels and rural houses

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Today is Wednesday, 7pm, I am at home checking my email, when I receive a newsletter from a country house where I stayed 3 months ago, they invite me to dinner if I come this weekend, I tell my wife, and as always, I don’t know…, I’m lazy…, another time… Today is Thursday, it is 6pm, I am in the supermarket with my wife, I receive a message on my mobile, from the same country house, “If I book today” not only will they invite me to dinner, but I can take two children for free. So I won’t tell you more… We cannot ignore the new communication channels that are currently being used such as email marketing and SMS marketing.

Due to their low cost, personalization, speed of arrival and response statistics in communications and marketing actions for hotels and country houses. The professionals managing a hotel or country house african mobile number have to assume that communication with our clients is vital to maintain their loyalty. Encouraging them with commercial and communication actions can be the best way to encourage our clients to return. Email marketing and SMS marketing campaigns aimed at seeking the next visit of clients are an essential and necessary means for the hospitality sector. Part of the success of good communication sometimes lies in the correct communication and dissemination of the activities, offers and promotions that are carried out.

Uses of Email marketing and SMS marketing in hotels and rural houses - Create a communication channel with your clients and inform them with periodic or occasional communications, of offers, special conditions, scheduled events, confirmation of reservations, messages of thanks, notification of losses, congratulations on specific dates, .... - Promote consultations or satisfaction surveys, to improve both the service and the activities of our rural house or hotel. - Be able to react immediately to a bad forecast, offering special offers or conditions that help you overcome moments of low occupancy. - Be forward-thinking and expand the offer in low occupancy periods, communicating promotions or special conditions to the client for dates outside the high season.

Practical tips for creating a good email marketing and SMS marketing campaign for rural houses and hotels- Always ask for our clients' email address and mobile number, either at the beginning or at the end of their stay.- Ask for their permission to be able to send them offers or information.- Run promotions that are really interesting for our clients, such as discounts on weekends outside of high season, free admission for children on certain days, free breakfasts, free excursions, etc.


Send booking confirmations, thank you for your stay and satisfaction surveys.Email and SMS are a very economical and highly effective communication and information channel for mass or sectorized communications, both for promotions, offers, information, as well as activities and events.Email marketing and SMS marketing are very useful and helpful when it comes to increasing occupancy and reservations at our hotel or rural house.