You can use social media in various ways to create a more stable following. Think of gauging sentiment on the internet to identify themes, reaching targeted audiences via specific channels and starting to mobilise citizens early.
Systematic sentiment analysis
If parties systematically map the sentiment on social media (which themes are discussed by their supporters and how) this provides a good basis, and more knowledge about what is going on and what you can do as a party to respond to it. Although the audience on social media is not always representative of its own supporters, there is still a lot of information to be obtained that seems indispensable to address citizens.
Engaging niche audiences
Social media can also be used to involve specific target group france telegram data In particular, parties with a clear niche audience, such as the small Christian parties and GroenLinks, can benefit from this. After all, it is impossible to staff all communities and start discussions, but with a clear target group this is much more feasible and realistic.
Long term strategy
Finally, parties need to start early and pay structural attention to this. This is particularly noticeable when you look at GroenLinks, a party that is now investing heavily in social media at the end of the campaign, but seems to have lost touch with its supporters well before the campaign. Social media can no longer quickly solve this.
A new philosophy when it comes to using social media. Not as mass media, but as connecting media. And that will certainly make the voter less floating in the long run.