In a content strategy, it is essential to think about what type of content to publish and, to do so, it is necessary to know your target . That is, the target audience to which we want to communicate.
Only in this way will we be able to create valuable content that reaches people directly , aligning with their needs. Here, then, in this article are the 4 fundamental steps for target analysis
The first step in studying your danish mobile numbers target audience starts with an overview of purchasing and social behavior trends in your industry . Let's assume we're dealing with a travel agency that cares about green mobility and sustainability.
What should we look for in these cases? It will certainly be useful to retrieve information, data, statistics and research on how many people choose to travel responsibly and sustainably and in what percentage. In this case it is necessary to rely on authoritative sources, such as Google .
This way, we can have a clearer idea about social trends in terms of travel: do people choose a sustainable form of tourism? Are they actively involved in protecting the planet through their behaviors.