Elements of Persuasive Web Design to Improve to Sell More

[shaownhasan]

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An inviting and attractive website is an effective tool to use to gain the trust of potential customers.

Engaging the user in a unique and valuable browsing experience is a winning strategy to push people to respond to calls to action .

Even the simple choice of colors, texts and backgrounds can prove to be employment data an important design element capable of suggesting familiarity to visitors (think of the inevitable pink variations for businesses linked to birth rates, bright hues for the wellness sector, bold colors for sports).

All those calls to action like:

the Subscribe to the newsletter button
login buttons for advanced portal features
the Add to Cart icon
the clickable Request Information button
they must be present in an extremely visible and easily reachable manner and, if necessary, highlight them with a chromatic difference with respect to the background of the page to enhance their effectiveness.

If you can put yourself in the shoes of your typical user (or have your portal tested by someone who is not a regular user) you can understand how certain aspects, which you normally do not pay attention to, can be fundamental for introducing surfers into the sales funnel you want to create.