After all, people (and their point of view) are our main parameter of judgment for these analyses.
Google Trends is a tool that allows us to stay up to date on the latest trends and related searches , using micro-data and searches performed by people online in a geolocalized way.
By entering a search term, for danish number phone example, Google Trends is able to give us an overview of the searches carried out on that topic over a period of several years. So as to evaluate its interest over time.
Search in the last 5 years for the keyword “sustainable tourism”
In addition, you can gauge interest in that search term by region, so you can see where the most searches have been made . And that's not all.
Google Trends also helps us discover related topics and queries associated with that very term.
Related topics and associated queries regarding the search term “sustainable tourism”
In addition, Google Trends allows us to see the latest trends in real time in a specific geographic location . The data extrapolated refers, once again, to searches performed by people in real time.