What is the weight of email marketing in marketing campaigns in companies?

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Spam does not affect us as much, since, as an email marketing solution provider, we have relationships with Internet access and webmail providers. In addition, basic antispam filters are generally configured to stop a very specific type of email, filtering for example prohibited words, which is quite easy to avoid when a legitimate company email is sent. It is sometimes necessary to educate companies and users. Among our clients, it is necessary to not leave the "I want to receive the newsletter" box pre-checked and to include a visible and easy-to-manage unsubscribe link. Among users, it is precisely the use of this unsubscribe link as a way to stop receiving emails from a company, and not the “This is Spam” button.

What is the key to its further growth in the coming years? It is already growing a lot. At Experian CheetahMail we see this with the volumes handled by our Emailing Solution tool: 9 billion emails sent in 2007 globally, 200% more than in 2006. In Spain, and throughout the world, email marketing goes hand in hand with electronic commerce and online advertising. As electronic commerce increases, so does the need for companies to retain their customers and to promote new products or services to their registered users. For this, the most effective tool is email marketing, due to the flexibility it provides when segmenting and personalizing messages and how measurable it can be.

We can extract a lot of data from each campaign (openings, clicks, purchases, etc.) that allow us to measure its success and the income it has generated. What is your opinion of the Data Protection legislation al whatsapp number south africa in our country?It is normal and correct that the processing of personal data is regulated. The LOPD comes from a European-level regulation that has allowed the use of personal data for commercial purposes to be regulated and put some order into it. In this sense, the LOPD, in relation to email marketing, is more beneficial than harmful.

Express consent to send commercial communications ensures that the emails we send to our clients will be well received, and this means a higher conversion rate for our clients. Hence the recommendation not to leave the “I want to receive the newsletter” box pre-checked. YOUR PROFILE I have a Master's degree in Marketing Sciences and Techniques from the Institute of Business Administration of Lille (France). My professional career began in the Adistar group as Web Project Manager, in 2000, in the corporation's own interactive agency. Two years later, I took over as director of AD Referencement, the search engine positioning agency of the Adistar group, where I work with clients such as Emap Media (organiser of the Cannes Film Festival and publisher of FHM magazine) and Adia, the French employment portal.

In 2005, I joined the team that founded the Spanish subsidiary of Emailing Solution as Head of Customer Service, which has positioned itself as one of the benchmarks for email marketing in our country. Carrying out this role, highly valued by the group's general management, led me to the position of General Manager of the company in October 2007. At this time, I am taking on the challenge of maintaining the growth of the company, a leader in email marketing solutions at a European level.