How can the same group, which has already been reached once via an advertisement, be reached again? The like button helps you connect. A click from a potential fan, customer or interested party means that you can reach them again and again, and they you. Of course, this requires a careful content strategy, because how do you keep your fans & friends after an initial confrontation? In any case, the foundation for a lasting connection has been laid. The fact that someone does not immediately run away again after shaking hands is a great start. You will not succeed in doing that via billboards.
This ties in with the fact that you see Facebook as a moderator, discussion leader and facilitator of conversations. This offers you a broad platform to enter into a conversation with your target group and to address those who share your conviction. They enter chile phone number list into a conversation with you not about what you sell, but why you sell it. On your side of the coin: you do not focus on a one-off transaction, aimed at acquiring economic value (money! turnover!), but you focus on the connection on value n . That sounds a bit cliché, but it means that your partners (and not customers) will also want to do business with you in the future. What you sell then no longer matters, it is why you sell it that appeals to them, every time.
Facebook facilitates this broader connection by giving you the opportunity to engage in conversation. Beyond one-time connections, conversation partners learn who you are and what you believe in. It’s the tone of your messages that resonates with them, the belief in a greater purpose, or the contribution you make time and time again.