The New Way of Working
The New Way of Working is all the rage right now. What will it be like when Generation Z enters the workplace?
Pieter Paul Verheggen: “Generation Z will increasingly want to work independently of location and time, whether in the office, in the factory, but also at the gym or in the park.”
René Boender and Jos Ahler: “Generation Z works both at home and in the office. Work and private life will increasingly become intertwined. Generation Z is clearly looking for balance. What is now presented everywhere as 'The New Way of Working' is simply the natural way for Generation Z to do their work.”
Rene Boender, author of Generation Z
Will Generation Z increasingly replace flying to a location for work with online conferencing?
René Boender and Jos Ahlers: “This generation is growing up with the possibilities of chat, Skype and FaceTime. They will therefore be more inclined to use them. Also for economic reasons. And also for the environment. Online conferencing will therefore continue to grow for a while. At the same time, this is also a generation that is looking for experiences and encounters. Face-to-face will never disappear.
Pieter Paul Verheggen: “Mobility and travel are becoming increasingly complex. And therefore less attractive. Especially flying to and from foreign destinations. This also applies to Generation Z. On the other hand, there is an unbridled need among this group to 'experience' other cultures. Travel will become more selective, to interesting destinations yes, but to uninteresting destinations a lot less.”
Leisure & media use
What does Gen Z read? An online newspaper or magazine? And does this generation still pay for content?
Pieter Paul Verheggen: “ Hard to say, that depends a lot on how easy the online newspapers will be to read. It is clear that Generation Z is growing up in a time where a lot of news is free and the willingness to pay for it is decreasing.”
René Boender and Jos Ahlers see a future in which news is available everywhere and at all times. “On screens in the tram, in free newspapers and of course online. Those are the places where news is consumed. This generation will not actually pay for news. Never, ever. Glossies are of a different order. They are much more about unique content, experiencing and inspiring. Glossies and other magazines will also continue to integrate online and offline.”
Does Generation Z still watch TV? Or will they soon only consume media via the internet?
René Boender and Jos Ahlers: “Television is increasingly becoming a lowland with a few peaks. Generation Z watches a lot of television, but less and less often via television. Why wait until a Dutch broadcaster (the word alone) is prepared to broadcast something, if it is simply available online?
Pieter Paul Verheggen: “The expectation is that online will take over the role of TV, especially when Apple comes up with iTV.”
Going out and dating
Pieter Paul Verheggen: “Online films will become more important, because it is easy and fast. But the (3D) croatia phone number list cinema offers more of an 'experience' and a total experience and that continues to attract, also because it is an outing.”
René Boender and Jos Ahlers are a bit pessimistic about the cinemas: “The US has been struggling with the disappearance of young people from the cinema all summer. The core target group of almost all American blockbusters failed to show up en masse for the first time this year. It is still unclear whether it was the films or whether this target group has gone elsewhere to find entertainment. It is probably a combination of both.”
The 'teenager of today' is constantly connected. Does that mean online dating will become more important to Gen Z than meeting someone in a bar?
Pieter Paul Verheggen: “Online dating will become more ‘normal’ next to personal contacts. Internet dating is increasingly coming out of the damn corner.”
René Boender and Jos Ahlers: “No, you can’t say that. At this age, all dating is important and exciting. In a way, the internet is their bike shed, but ultimately you also want to meet each other in person.”
Generation Z and the world
With the rise of location based services, you would think that the new generation is primarily focused on the local. Is that true?
René Boender and Jos Ahlers: “They grow up on the world wide web . That is their frame of reference. Local, national, international; it all runs together online.