Pre-writing stage Define your purpose

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Before you dive into sending a professional email to your clients, take a moment to solidify the core elements of your email. This pre-writing stage is like building a sturdy house.

Define your purpose
What is the reason for sending this professional email? Are you making an interesting announcement, providing a crucial update, enticing with a special offer, sending a win-back email , or simply fostering goodwill? Knowing the core goal of your message will guide your content and tone.

Check out this sample from Figma. The purpose lebanon email list of the email is to provide updates to your customers about new features and updates.

Knowing the audience
When designing your professional email content, imagine your reader. Are they tech-savvy or unfamiliar with the jargon? Young and hip or seasoned professionals? This understanding will dictate the language you use, the level of detail you provide, and even the humor you can include.

Think of your email as a journey. Create an outline that identifies your key points, making sure they flow logically and move toward your goal. Imagine the recipient taking each step with you and arriving at the desired outcome seamlessly.

Write the email
Now that you have identified your purpose and target audience, it is time to craft the email. Remember, your goal is to connect with your customers in a way that is professional, informative, and engaging.

Start strong with a captivating subject line
Think of your subject line as the first impression you make. It should be clear, concise, and make the recipient interested in opening the email. Avoid generic phrases like “Update” or “Just a quick question.” Instead, use action verbs and highlight the value you offer.