The common mistakes of the real estate homepage

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Over the past 20 years, the number of active real estate agents has increased by more than 50 percent. Competitive pressure has also increased, particularly due to the triumph of Proptech companies - they have enjoyed growth of a full 1,500 percent over the past five years.

Since the real estate market is extremely competitive, it is now essential for real estate agents to have a unique and high-quality homepage on the Internet. Nevertheless, many real estate agents still make serious mistakes when setting up and running their website.

These include, among other things, that the website fusion database is not displayed optimally on all devices. In addition, the level of usability and user-friendliness is often extremely low. Visitors are often overwhelmed by stimuli, so that they immediately switch to a competitor's homepage because they cannot find their way around.

In many cases, real estate agent websites also appear completely interchangeable. This can be attributed to the use of standard templates. This destroys the unique selling point of the respective agent right from the first impression. This also applies if there are no friendly and personal graphics and photos on the homepage.