The evolution of interactive marketing

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RafiRiFat336205
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The evolution of interactive marketing

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The definition of interactive marketing simplifies the use and employment of different communication techniques based on technological media and supports such as the Internet or mobile phones. The advantages offered by interactive marketing make it possible for users to be part of or get involved in the development of advertising campaigns by interacting through different technological media. Being interactive is precisely what makes the difference because it seeks an immediate response from the consumer; if there is none, it loses its main characteristic.

The 21st century has witnessed the consolidation of these concepts and techniques that have known how to evolve by taking advantage of the advantages offered by new technologies, far surpassing traditional media, which over the years lose part of their strength. This growth is undoubtedly driven mainly by greater demand from advertisers. Interactive marketing is presented as intelligent marketing through which we can offer each client what they are looking for at a given time. The possibility of segmenting each profile, of building loyalty or creating long-term relationships make interactive marketing very important in digital media.

Its main functions must belong to a mix of media all india mobile number database among which we can highlight some such as e-marketing, email marketing, mobile marketing or web marketing but always without forgetting other more traditional ones with which interactive marketing must be coordinated. Among these interactive media, the Internet is consolidated as the most important of all of them, followed by mobile phones and other less used media such as CDs/DVDs. Some marketing experts such as Engel Fonseca , Director of Fox in Mexico, indicate that during the last three years, interactive marketing has evolved and made great strides.

Pablo SloughRegional Director, Universal McCann, says that 2008 will confirm the vision of those who believed in and bet on the Internet, where Marketing has become a fundamental element for companies and brands. According to AGEMDI (Association of Direct and Interactive Marketing Agencies), 75.8% of the companies interviewed - a percentage 13 points higher than in 2006 - carry out direct and interactive marketing activities (160 companies) and 24.2% do not. Of the former, 70.6% do direct marketing (148 in absolute numbers) and 60.7% (128). Through the following video, we will be able to see the presentation of the Study of Direct and Interactive Marketing by the associations AGEMDI and the AEA (of advertisers) in Madrid during 2007 and where details about this strong growth are given.
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