How to apply programmatic advertising in SMEs?

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It may seem like this type of advertising is only for large companies, but the truth is that it is also possible for small and medium-sized businesses.

These campaigns are very useful in the local environment, even if you have a very clear idea of ​​the audience your business is targeting.

Thanks to programmatic advertising, you can optimize your budget, since by defining the audience you will avoid wasting coverage with impacts that generate few results.

Aspects to take into account when creating a campaign for SMEs
One of the fundamental aspects of this advertising for SMEs is to segment and know your potential client.

This way, you will be able to optimize the budget invested thanks to obtaining traffic that is really interested in your product, converting a greater number of visits into purchases.

To create a campaign of this type you will have to do it through an RTB platform in a very simple and structured way.

There are a variety of RTB platforms that will provide you with different aspects to consider.

Some platforms take into account more variables than others, but at a minimum you should keep in mind the following variables so that you can do programmatic advertising for SMEs:

Type of programmatic campaign for SMEs
To create a campaign, the first thing you have to do is choose the type of campaign you want to run.

There are mainly two types:

1.- Prospecting
With this type of campaign you can publish banner ads on the websites you select.

2.- Retargeting
This type of campaign is used when there is an already created audience list or when Retargeting is going to be carried out via email.

Read on to learn what Retargeting is in programmatic advertising for SMEs.

Campaign Setup
Secondly, you will need to configure your programmatic campaign in certain aspects.

You need to be clear about the variables that will define your target audience and, in this way, fine-tune your segmentation as much as possible.

1.- Budget
You will need to assign a budget and the maximum amount you are willing to pay for CPM (Cost per thousand).

Campaigns can be created from €1 per day.

2.- Segmentation
Depending on the RTB platform you choose, you can segment with different variables, such as the time slot in which you want your ad to appear or the device you prefer to advertise on (mobile, tablet, computer, etc.).

3.- Geolocation
In this case, you can segment by postal code, municipality, autonomous community or country and email list of kuwait businesses you can include or exclude all the geolocation variables you want.

This aspect is one of the most interesting of this advertising for SMEs, since you will be able to perfectly narrow down the campaign to the target audience in your city or area .

4.- Domains

You will also need to choose the domains where you want your ad to appear.

We recommend that these domains be of interest to your target audience because depending on the type of product you want to sell, this aspect will be of great importance in order to be able to reach your target audience.