Example of a niche market

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Let's say there is a market aimed at satisfying the needs of certain "vehicle" consumers.

Over time, a group of consumers in this market want to cover their needs in a different way, since the current ones do not fully satisfy their desires.

Therefore, they need a different type of vehicle.

For example, they are not looking for a gasoline-powered car, but rather a vehicle that runs on another type of fuel that is cheaper and cleaner.

And that is where the niche markets for electric, hybrid and biodiesel vehicles are born.

Using this same example, we could formulate new ideas such as family vehicles, mixed vehicles, all-terrain vehicles, and sports vehicles, etc.

Market=Vehicles
Segment = All-terrain vehicles
Niche = SUV or all-terrain vehicles
Microniche = CrossOver
What aspects should be taken into account when finding a new market niche?
When looking for a niche market and discovering a potentially profitable business, a series of premises must be taken into account to determine whether it is ultimately interesting or a mirage.

There are many more aspects to consider when finding a profitable niche market, but in general terms these are the most important.

1.- Check if there is competition in said market niche
This is a fundamental aspect to check if a niche is really interesting or not.

You might think that lack of competition will be a competitive advantage , and you would be right.

If you are the first to detect a latent need that is not being met by other suppliers and that is actually email list of sweden businesses profitable for your business, you will have hit a goldmine.

That is, there is demand and that is why these competitors are present in the niche in question.

The problem is that the lack of competitors can also indicate a lack of profitability in the market niche:

They have left it well.
They have analyzed it well and have seen that it was not profitable for them.
Therefore, it is best for a market niche not to be yet saturated with competitors in order to penetrate it, but neither is it best to be the only one taking risks and betting on it, unless it is a completely new and profitable niche, in which case, you will have found an ideal business opportunity.