brands adopts the model.

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In selecting experts, screening is based on the Xiaohongshu expert selection model: Only when brands find the right experts can they produce high-explosive, high-interaction, and high-reinvestment value content planting effects with half the effort. : The Xiaohongshu launch strategy of emerging brands can adopt the K model with the launch rhythm as the top-level design. Because the breakthrough of emerging brands mainly relies on speed and concentrated volume to quickly form word-of-mouth effects and product awareness. From Xiaohongshu's exquisite entry into the circle, lay the foundation for social explosives and then radiate other scenarios of social platforms.



The Xiaohongshu launch strategy of maturethe middle and lower levels jamaica telephone code of K and K with a single variety of grass.When encountering node marketing, mature brands can launch a large number of top + middle + tail K full matrix to concentrate firepower node marketing to quickly promote conversion. 1. Logic of talent launch - talent selection model Xiaohongshu helps brands solve the problem of uneven interaction volume of talent notes and difficult to ensure the launch effect by comprehensively evaluating the three dimensions of talent basic data, business quality, and grass-planting quality.



Basic data: average fan like-hide ratio, median number of likes, fan activity & proportion of water fans, update frequency, data authenticity; Business quality: tonality fit, fan portrait, promotion brand,; Grass-planting quality: explosive article rate, cover & text, K public opinion, long-tail traffic. 2. Xiaohongshu's logic of breaking the circle - crowd anti-funnel model The crowd anti-funnel model is a Xiaohongshu breaking circle model proposed by Xiaohongshu's business department based on Xiaohongshu's marketing field. The crowd reverse funnel model is to find the core crowd based on the characteristics of the product, and then gradually break through the circle to the interest crowd and then to the general crowd.