To be more precise, it is also important to consider other aspects, such as consumption habits and even other characteristics that shape the consumer profile, such as profession and education.
In fact, until a few years ago, companies only took these issues into consideration when positioning their brand. From there, they developed their sales and marketing strategies.
After all, we live in a more volatile market environment, where it is important to have greater precision. In addition to better understanding customer behavior at different times of purchase.
So it was precisely to meet this demand that the definition of buyer persona was created.
Buyer Persona
The construction of the persona is obviously done based on the jordan mobile database information we have about the target audience. But the proposal is to try to deepen this knowledge of consumers a little more.
Therefore, the definition of what a persona is is simple: it is a semi-fictional character, which represents the ideal figure of the consumer of that brand.
Therefore, it is important that she has her name, age, place of work, hobbies, dreams, pains and beliefs, but the more information, the better.
Learn more: Understand the differences between target audience and buyer persona
When constructing it, we usually start with basic data. However, it is essential to delve deeper into the knowledge that the company has about its target audience.
Therefore, a good strategy is to choose a group of the company's customers and conduct qualitative interviews. This way, after analyzing the results, it is possible to design the character that will represent the customer.
So that your team can develop more assertive strategies, the ideal is to have more than one persona, but no more than four.
This depends on the specificities of your business and the purchasing journey of each of these personas.