The Cost of Analytics Mistakes: Where Millions Go - Image 1
Collect and store data quickly, efficiently and securely, and process it quickly. With FAIR BI, you don't have to worry about data quality, the service itself finds the necessary information, contacts its source and selects a storage base.
Automate reporting. The service allows you to automatically generate regular reports on marketing efficiency, product efficiency, competitors, and so on.
Automate status control: the service monitors how the advertising colombia cell phone number list campaign is working, analyzes its effectiveness and identifies problems, which it immediately reports.
Search and test hypotheses. The DSS system inside the service independently processes data, finds insights, formulates hypotheses and predicts their results.
The Cost of Analytics Mistakes: Where Millions Go - Image 2
Case: How to Make Quality Advertising and Lose on It
To understand how errors at each stage can affect the effectiveness of an advertising campaign, let's look at one of the cases that we encountered in our work.
The client is a large company with a monthly advertising budget in Yandex Direct of 4.8 million rubles. The company is quite advanced in terms of analytics: there is cohort analysis, client clustering, and end-to-end analytics is set up. However, all advertising campaigns are analyzed independently of each other, which is partly a mistake.