3.- You get a fixed income

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Notice how important this point is if you combine it with the first one.

Fixed income allows you to cover fixed expenses, such as electricity supplies, website maintenance, office if you have one, manager, etc.

In addition, we have said that customer loyalty has lower economic costs and leaves more time for other commercial activities.

So you find that your costs are covered and you can spend more time growing your business through other means.

I think it's great, what about you?

Building customer loyalty reduces your costs, provides you with fixed income and, therefore, gives you the peace of mind and time needed to grow your business in other ways.

4.- It helps us weaken the competition
Although we have said that loyalty does not mean that you do not buy from the competition, it does reduce their strength.

It's obvious.

If we put cross selling and up selling into practice , the loyal customer will end up buying more from you than from your competition, who will begin to lose these advantages that we are listing.

5.- Customer loyalty is self-reinforcing
When a customer makes their first repeat purchase from you, they may not yet have all the confidence they can in you.

But, as he collaborates with your company, acquiring other services or products, he devotes himself more to it.

You will be able to gain a large share of that client's pie and the more business you have, the more loyal they will be to you.

6.- Your reputation increases and you gain brand ambassadors
Generally, customers who repeat purchases from your company do so because they are satisfied, and by applying loyalty strategies, you can get them to start recommending you.

This way, you can increase your reputation in the sector and turn your clients into ambassadors for your brand who speak well of you to other market players.

Strategies to retain customers
I hope I have given you plenty of reasons to start a customer loyalty program.

Now I'm going to tell you some techniques that can help you achieve it.


Advantages of customer loyalty - Strategies
1.- Loyalty programs
Those of you who work in e-commerce surely know that this system is very important for recurring sales, but email list providers in france it can also be applied to the sale of services.

Come on, it's not exclusive to online stores.

Customer loyalty programs can be applied to both businesses that sell products and those that sell services.

For example, you have the typical points program where the customer adds points every time they buy and then redeems.

You can apply recommendations, name VIP clients who reach a turnover and who are given access to prizes…

In short, find the program that best suits your business and get it up and running as soon as possible.