Talk to me, I have something to tell you

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It is clear that, for now, it is the brand that must take the initiative, that must "declare" itself. The market lets itself be loved but, far from remaining silent, it proclaims its love and sends out frequent signals that show its interest in maintaining the relationship - which is obviously always interested on both sides.

On the other hand, the study shows that brands are no longer doing campaigns to attract followers, but rather to generate traffic to their sites. In other words, it is not about fattening up your contact list, but about getting people to come and visit you, which again confirms the convenience of having a clean, tidy and attractive home (website) so that whoever comes to you wants to come back.

And finally, among others, social networks are today the customer all israel product list service channel par excellence. Relational marketing knows that a customer complaint or claim is a treasure if you know how to manage it. A product, like a company, can never advance on praise and recognition but rather on the basis of criticism, which is what uncovers shortcomings, defects and areas, in short, in which to improve.

This is a complex issue of relationships. If the ultimate function of marketing has always been and will always be to act as the best "matchmaker" to make the market surrender to our "charms", it is worth remembering, even more so in these digital times, that the protagonists are still people. Platforms, networks, apps? everything that binary code has created is useless if "someone" is not on the other side to interpret it. One of the fathers of the Internet, Leonard Kleinrock, recalled this in a recent interview: "it is obvious that the computer does not have critical thinking, it does not reflect, because, in reality, computing is only good in two areas: storage and calculation."

It is important to keep this in mind, so that we do not confuse a "like" with a purchase receipt and our Fanpage with the Family Book.