Why is email security important in email marketing?

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Email marketing is a great way to grow your email subscriber list and reach your customers, but it is also a potential tool for cyber attackers to reach your customers.

As the world becomes increasingly digital, it is important to ensure that businesses safeguard their customers’ data and protect their systems from potential breaches. With email being one of the list of companies in malaysia with email address most widely used forms of communication in the world, it is necessary to ensure that email security is taken seriously to protect the safety and privacy of customers and their data.

But there are challenges that come with using email marketing – for example, how do you ensure your recipients don’t get spammed?

Emails are the most common attack vector in phishing attacks and are also used in ransomware attacks, meaning that if you don't take steps to protect your emails, you could end up losing valuable data or paying money to get it back.

That's why email security is so important. It's not just about protecting yourself from hackers; it's about protecting your business from legal liability and brand damage if something goes wrong.