8 basic marketing and sales tools that some say are no longer useful

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In technology, technological legacy is often discussed. For example, in the field of software development. This legacy, a reflection of how development begins and the technologies used from the start, can have very positive aspects, but in the long run it creates restrictions that limit the possibilities of continuing to improve. There comes a time when, in order to be competitive, the current solution must be discontinued and a development must be made from scratch; this allows the solution to adapt to new needs and take advantage of new technologies that have emerged. If this is not done, the solution simply dies due to the impossibility of competing with new developments.

Has our way of making decisions changed?

This cannot be done with our brain. We cannot redesign ourselves all mobile company name list in world with country from scratch. Our brain has different parts that function in different ways and sometimes take on complementary, sometimes concurrent functions. Our emotional brain competes to make instant decisions with our reflective brain; in order for the second, slower brain, to be able to act, we need to be able to control our emotions. Something that we cannot always do and that is not always convenient. We are extremely complex machines, very skilled at doing a series of things, but if we are a little critical, also very imperfect. It is not true that nature is wise. It builds crudely based on trial and error, and often reaches dead ends. Nature is neutral and therefore insensitive to the results of its evolutionary dynamics. Its design of the mechanisms of pleasure and suffering is proof of this.

I say all this because with the evolution of our society, markets, and technology, it seems that the principles that govern marketing must radically change. Often, there are gurus or marketing experts who say that this or that no longer works, that a widely applicable concept is already obsolete and ineffective.

But can that be true when our behavior is governed by our brain, which has an unavoidable "technological heritage"? I have not yet seen that we have mutated in these last decades, nor do I think we will. It seems unbelievable to me that the Internet, smartphones, social networks, and all kinds of communication technologies can affect the decision-making principles of our brain. Basically, all these technologies make everything happen much faster, but is it credible that this affects the principles?