How does a company find corporate influencers?

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In principle, any employee can become a corporate influencer – regardless of their role or hierarchy. It can even appear particularly credible if they don't hold a high position. Nevertheless, a potential corporate influencer should, of course, already possess as many of the aforementioned qualifications as possible.

So, how does a company find employees who are suitable for becoming corporate influencers in the social media world? It's proven effective to first approach employees directly and personally, and then, if necessary, inform the portugal phone number data entire workforce about the planned corporate influencer program as part of an internal campaign. A company should therefore look among its employees:

Who among colleagues is particularly communicative?
Who is adept at using the social media channels that are important for the company and its communication goals – for example, LinkedIn for recruiting?
Who can make connections – across departments and topics?
Who has extensive knowledge about the company and its products or services?
Ideally, you'll already find suitable candidates this way. Additional influencers will then be found through a subsequent company-wide job posting.

Corporate Influencer Training
Even if future corporate influencers have the necessary qualifications, the company should prepare them for their special and responsible role. Companies rely on internal training for this. Possible topics could include:

Basics of online marketing
the different approaches on the various social media channels
Technology: Selecting or creating your own images and videos, social media management tools , etc.
Storytelling and visual storytelling
the company as a brand
other brands and products
The Social Media Academy offers the "Digital Content Creator Training " or the " Social Media Content Creator Training" to match .