How do I create a customer journey map?

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To best represent and understand customer needs in a customer journey map, you need to know your customer well. Here's how to visualize it:

Get to know your customers:
Collect data from tracking tools, conduct surveys, talk to your customer service team, and gather as much data as possible. Anyone who runs a business account on Facebook can benefit from Facebook Pixels : These collect uk phone number data data on user behavior on a website and in apps.
Defining Buyer Personas
Using the collected data, you can define buyer personas—fictional people who represent your customers. This will give you the most concrete picture of them possible. (Read more about social media audience analysis .)
Describe the path
Visualize which steps the buyer persona will take on the customer journey and at which steps there are points of contact with the company and the product.
Visualize a storyboard:
With a few simple sketches, lines, and images, you can visualize the buyer personas' journey and better empathize with them. There's no need for a specific design.
Assign channels.
Look at the visualized journey and consider where the customer might come into contact with each channel. Previous experience and analysis can also be incorporated here.
Evaluate steps.
Look at the individual steps and touchpoints and consider the importance of each. Some may be more important than others and therefore deserve higher priority.
Testing the digital customer journey:
Now it's time to test the fictitious giant. Walk through your buyer persona's journey yourself and test all steps for logic and plausibility. Then you can make any necessary adjustments.