Which social network is right for me?

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Vague assumptions are a poor basis for social media marketing. A social media audience analysis can help you find out who your target audience is. Use the data you already have and leverage the valuable insights it provides. With the right tool, marketers can quickly identify their target audience. This doesn't require any formal market research or data science costs.

There are many sources of valuable audience data to complement your social media insights. These include your Google and email analytics, your CRM, your customer service platform, or even your best-selling products.

Nota bene: different platforms attract different audiences. Take today's social media bosnia and herzegovina phone number data demographics, for example. These numbers directly inform which networks your brand should target and what types of content your brand should publish.

Here are some key social media insights to consider for your 2025 social media marketing strategy:

Facebook and YouTube are currently the best places for ads, partly due to their high-earning user base.
According to the 2022 Sprout Social Index, 71% of consumers and 65% of marketers plan to use Facebook most often in the next year.
YouTube follows with 51% of consumers and 35% of marketers planning to use the platform.
The most important social networks among Millennials and Gen Z are Instagram and YouTube, which signals the power of eye-catching content that is bursting with personality.
Women make up more than 60% of Pinterest’s global audience.
LinkedIn's user base is well-educated, making the platform a hub for in-depth, industry-specific content that may be more niche than what you see on Facebook or X (formerly Twitter).
Consumers in the United States spend the most time on TikTok. And about 73% of users feel more connected to brands they interact with on TikTok than on other platforms.
Demographic data like the one above is great for understanding where your target audience lives. However, it's important to understand the nuances of each social network so you can decide where your business needs to be active. Larger brands with large customer bases typically have a presence on multiple platforms. For medium-sized or small businesses, less is more.