Determine your marketing team's goals

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Before you begin recruiting your marketing team, you need to have clearly defined its objectives. These will depend on the type and size of your business, but that's not all. A marketing team may also be responsible for:

Compile and analyze market research
Increase brand awareness and reputation
Develop brand positioning and communication standards
Generate qualified leads or sales
Plan and implement campaigns for the above-mentioned objectives
Once the team begins to grow, it can be helpful to develop a team rcs data mexico charter or marketing roadmap to ensure your team members are aligned with the specified goals. MindTools explains that team charters "define the team's purpose, how it operates, and the expected outcomes." Here at monday.com, we use one or two broad key performance indicators (KPIs) to drive each project.

Generally, these KPIs will be the same for all teams. The goal will be to find, nurture, and convert potential customers. The expected results will be linked to your key performance indicators, which in turn depend on your resources. Furthermore, the way the marketing team works will depend on its current projects and responsibilities.