Suggest next steps (e.g., sign up for a demo after downloading a guide).
Ask for feedback on the content.
Goal: Deepen engagement, establish expertise, move users down the funnel.
Data Used: Clicks on specific content links, download confirmations.
6. Upsell/Cross-Sell Post-Purchase (Based on Transactional Email Behavior)
Behavior Trigger: User opened and clicked a transactional email (e.g., order confirmation, shipping update) and/or completed a purchase.
Retargeting Email: Recommend complementary spain email list products, accessories, or premium versions of their recent purchase.
Goal: Increase Customer Lifetime Value (CLTV), drive repeat purchases.
Data Used: Clicks on transactional email links, purchase history linked to email.
7. Feedback and Review Requests
Behavior Trigger: User clicked on a transactional email link (e.g., "track your order") and it's been X days since delivery.
Retargeting Email: Request a product review or feedback on their experience.
Goal: Collect social proof, improve customer satisfaction, identify issues.
Data Used: Transactional email engagement, delivery date linked to email.
8. Event Follow-up (Based on Event Registration Email Behavior)
Behavior Trigger: User clicked on an event registration link in an email and completed registration.
Retargeting Email: Send pre-event reminders, post-event thank yous, links to recordings, or details about the next event.
Goal: Maximize event attendance, leverage event engagement for future conversions.
Data Used: Clicks on event registration links, registration confirmation.
9. Segment-Specific Engagement Cycles
Behavior Trigger: A specific segment (e.g., B2B leads in tech industry) opened a particular email series related to software, but then stopped engaging after a certain point.
Retargeting Email.
Provide related content (other blog posts, videos
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